Lens Dzire Eyewear Brand: Vision Towards Growth
To grow Lens Dzire as a strong, stylish, and affordable eyewear brand, here's a clear vision strategy focused on both business expansion and brand identity:
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🎯 Vision Statement
“To be India’s most trusted youth-focused eyewear brand, blending style, affordability, and eye care—accessible to everyone.”
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🔍 Growth Roadmap
1. Brand Positioning
Target Audience: College students, young professionals, and fashion-conscious youth.
Brand Image: Trendy, budget-friendly, quality-focused.
Starting Price: ₹399 (value for money image must be highlighted in all marketing)
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2. Product Growth
👓 Expand product range:
Anti-glare, blue-light, UV protection lenses
Stylish sunglasses and prescription frames
Fog-proof, scratch-resistant, ultra-light frames
🎯 Customisation:
“Frame Your Style” concept: let customers choose lens + frame combo
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3. Retail and Store Expansion
📍 Start with flagship outlets in colleges/town markets
👁🗨 Include free/paid eye testing zones
🏪 Expand into tier-2, tier-3 cities via small-format stores or shop-in-shop
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4. Marketing & Social Media Strategy
📸 Influencer campaigns with Gen Z creators
🎥 Insta reels, Snap stories, trending eyewear challenges
🔁 Monthly offer hooks like:
“Lens Change @ ₹199”
“Frame Friday Deals”
“Student Special Discounts”
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5. Customer Experience
🧾 Easy return policy and free adjustments
📦 Online + Offline hybrid model (store pickup, online booking)
💬 WhatsApp/Instagram DM customer support
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6. Collaborations & Promotions
🏫 Tie-up with colleges for vision camps
🎁 Co-branding with youth-centric brands (cafes, clothing, events)
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7. Long-Term Vision (3–5 Years)
🏬 50+ outlets across India
📱 Fully functional eCommerce app
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